Priceline.com's Incredible IPO and the 5 Lessons It Leaves for Investors
On March 30, 1999, Priceline.com's initial public offering (IPO) took place. Trading began at $16 and closed at $69, tripling the profits of its initial investors. At the time, the company was trading at a higher price than United Airlines, Continental Airlines, and Northwest Airlines combined, a clear example of the market's irrationality in the midst of the dot-com bubble.











